Purchasing locally entails a number of benefits including better prices, better customer service, and fewer emissions. If done well, it’s a win-win situation for the consumer and the local business.
Locally owned businesses also tend to have higher quality products and services and better customer service. This is due to the fact that employees don’t have robots to deal with, and the local business owner has a higher degree of expertise in the product or service they’re selling. It’s also a win for the local business since they’re more likely to recycle a larger portion of their revenue back into the local community.
Small local businesses also tend to be more socially responsible. These businesses are more likely to donate money to local charities and support local nonprofits. They’re also less likely to contribute to congestion, pollution, or sprawl. In addition, the business owner is more likely to live in the community they’re operating in. In short, the business owner is much more invested in the health and well-being of the community than the larger corporate conglomerates.
For example, a recent study found that when compared to a larger company, a local small business had a 70% higher local job creation rate and a 67% higher overall local income per dollar spent. This is not to mention that the local business also provided better wages and benefits to their employees.
Small businesses also tend to make better use of the local public services. Specifically, they’re more likely to use purchase dollars to pay local suppliers, and they are more likely to hire employees who are well-trained in the product or service they offer. In fact, local businesses are the largest employers in the nation.
One way to show that you’re a true local business is to have a location-specific page on your site. This page can be optimized for local search queries, and it can also improve your internal linking structure.
There are many other things to do with a local business, however, such as getting involved in your local community. Hosting an event is a great way to attract new customers, and promoting your business at such events is a good way to build relationships. Likewise, joining local Facebook groups is a great way to connect with others in the community. These groups include industry related groups, business networking groups, and yard sale groups.
For instance, local businesses might create a guide to local attractions, or they might even try a deal with a local theme. They might even offer an insider’s look at the business in exchange for an email address. This is a great way to get customers to take the time to learn more about your business, while also providing you with an opportunity to showcase your expertise.
It’s also a good idea to take a gander at the local business competition. You might be able to come up with a better marketing campaign. It might be a good idea to advertise in local newspapers and magazines, or you might decide to advertise at a local sporting event.